Name & Logo
The word "Ethra" comes from the word "clear"/"clear weather". It represents the state of a calm mind, free from anxiety and negative thoughts, like a clear sky without clouds and dust.
The logo is a visual representation as the aroma diffuser suggests the transformative power of fragrances and their ability to transport us to a place of calm. The sun that illuminates a clear sky, warming our hearts and lifting our spirits, radiates through the logo, while the leaves gracefully intertwine, paying tribute to respect for nature and its role in well-being.